Is Wendy’s Going to Offer a Breakfast Menu Nationwide?

September 28, 2010 |  by  |  Lifestyle
(2 votes, average: 5.00 out of 5)

You only say you don’t love fast food if you’re getting fat.

Because if you’re skinny, screw it, you can eat all you want.

If you’re already fat, oh well, might as well pile on some more.

But, if you’re in the stages in between, then you’ll definitely tell your friends how much you just hate fast food because you don’t want them to think you’re moving onto fat land. You want them to think that you’re taking your eating habits seriously; that’s why you order a Diet Coke with your value menu.

You know the score.

But, now with Wendy’s looking at possibly offering a breakfast menu that will be offered nationwide (it’s already in some select cities), it’s just going to be harder to stay away from a drive-thru on the way to or from work.

Wendy’s, a division of Atlanta-based Wendy’s/Arby’s Group, will spend about $8 million this year to advertise its new breakfast menu in the test markets. The goal is to let consumers know about the expanded menu and to get franchisees to embrace the breakfast program, which Wendy’s hopes to start rolling out nationally late next year, said chief financial officer Stephen Hare. Via DD Independent

Heck, Subway’s serving breakfast now.

I always wondered why a place like Wendy’s, or even Arby’s (can you imagine what type of incredible awesomeness they could serve in the a.m.?), didn’t capitalize on the mornings.

Sure, McDonald’s got the whole market cornered, but that doesn’t mean you can’t do something different to put yourself out there.

For example: If I were Wendy’s, I would totally start marketing the Wendy’s a.m. Coffee Frosty.

Genius? Why, thank you.

I’m copyrighting that idea. Can I do that?

I can’t?


Oh well… off to eat some comfort food.


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