Google rules internet searches. Honestly, how many times daily do you Google something? Well, newcomer Blekko is a new search engine that apparently has something Google does not–the human touch. Blekko was created by a Silicon Valley company with $24 million in funding and they’re looking to rule the world. They’ve released a test version of the search engine that functions on the premise of narrowing searches to groups of websites that actual people have chosen as reliable sources of information, says Chief Executive Rich Skrenta.
Rich Skrenta says that without the human touch, fully-automated searches produce too much spam and may not get you the results you’re looking for:
We realized we could make web tools that let users sign up and help make the search engine better. If we opened up the process, we could not only get orders of magnitude more people involved than we could ever hope to employ, we could also create an open, accountable process around the search engine relevance data.
Blekko functions through the use of slashtags which are groups of web pages on particular topics that allow you to get only the information you want. By adding slashtags to a search, you get only the information within those parameters.
It sounds like an interesting concept but to me, the name Blekko is just weird. Blekko sounds like gecko or the noise you make when you vomit. But then again, Google probably sounded weird before anyone knew what it was. Anyway, I’ll try anything but it may be a little difficult to convert Googlers. After all, Google is a verb, and a popular one at that. But Blekko? It just doesn’t sound right.