When it comes to buying a car, keeping your family safe is surely a priority. Yes, of course newfangled gadgets and options look cool, but when it comes down to the important stuff, safety probably tops your list. The Insurance Institute for Highway Safety has named their “Top Safety Pick” for 2011.
Get their top pick after the jump! It may surprise you!
So any guesses on what make and model received the honor of “Top Safety Pick” by the Insurance Institute for Highway Safety? The winner is the 2011 Kia Optima which received the highest ratings for the front, side, rollover and rear impact protection in all four categories. The classy mid-size Kia Optima became the fifth new-generation Kia vehicle to be named “Top Safety Pick.” Kia definitely seems to be doing something right.
Michael Sprague, VP of Marketing & Communications, Kia Motors America (KMA) released a statement:
We are honored that the all-new 2011 Optima has earned the IIHS “Top Safety Pick”, joining five other Kia products and underlining the brand’s dedication to the highest levels of vehicle safety and quality. Kia’s design-led transformation has been delivering stylish new vehicles that combine outstanding performance and innovative technologies and convenience features with a long list of standard safety equipment, and the highly anticipated Optima will further increase consumer awareness and consideration of Kia and attract new customers to the brand.
Don’t know about you, but I never associated Kia with safety–until now that is. Whether you’re in the market for a new car or not, it’s probably a good idea to pay attention to the Insurance Institute for Highway Safety’s top pick. Hey you never know, maybe you’ll find yourself test driving one soon.