Everyone’s favorite/most hated coffee shop has decided to shake things up a bit by updating their logo for 2011.
So how daring is the new Starbucks logo?
Well, sorry to disappoint. It’s nothing revolutionary. Starbucks is the world’s largest coffee chain and to commemorate their 40th anniversary since opening the first store in Seattle in 1971, they’ve decided to update their logo. But to tell you the truth, the subtle changes are nothing to get excited about. CEO Howard Schultz unveiled the new and simplified logo Wednesday which marks the first change since 1992!
The still all-green logo is focused on the mermaid but the new and
nearly identical improved Starbucks logo is missing the Starbucks Coffee wording around the border. The company says the new logo will be phased in little by little starting in March to coincide with the 40th anniversary.
Earlier versions of the logo were essential in building Starbucks into the coffee megabrand it is today, but the company no longer feels they need to reinforce the brand 24/7. They also say the new wordless logo is better aligned with the company’s future plans geared at
world domination expanding into a wider array of business lines across international markets.
Hey Starbucks, while you’re busy making subtle changes, can you do something about the burnt coffee taste? Chai tea lattes seem to be the only thing worth buying! Too bad updated logos can’t change what is in the cup!