What makes a Umami Burger so special? Read on…
According to GQ, a Umami Burger is “half beef and half beyond belief.” They’re Japanese flavored, will run you about $10 and are apparently to die for. If you’re curious about the word “umami,” it’s Japanese and refers to the savory taste that combines all four tastes – sweet, sour, bitter and salty – to make a fifth taste. That’s the essence of a Umami Burger.
Adam Fleischman, founder of the Umami Burger four location chain, has reinvented the concept of a hamburger. From the meat to the toppings and even the parking at his shops, Fleischman covered it all.
Regarding the savory taste, GQ writer Alan Richman reports:
I tasted his patty the American way, plain, with nothing on it, and it was pure and wonderful. I tasted it the Asian way, served with toppings, rubs, and sauces, and a different sort of brilliance emerged. It was deeper, more sensuous, both head-spinning and mind-expanding.
Curiosity is continuing to pique…
Not into burgers? Umami Burger will soon be unveiling a Peking duck burger complete with hoisin sauce, a crabmeat burger with lemon-miso dressing and a Stink Burger. You ready for this? The Umami Stink Burger comes with anchovies, onions marinated in fish sauce and, well, stinky Taleggio cheese. That’s…….interesting.
What do you think of Umami Burger?