Over 86 tweets, Kanye West took to Twitter to share his upcoming business plans circling around a design company named after his late mother. And he’s asking for job prospects to start sending in their applications! So what exactly is he looking for? And what will the company be doing?
“I have started a new company and I’m so excited about the name…it’s got the best name ever of all companies of all time!! The name of the company is DONDA,” Kanye tweeted. ”DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce [their] dreams and ideas.”
He continues that he is “assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …doctors, scientist, teachers.” But why? He compares himself to another great visionary:
We need to pick up where Steve Jobs left off.
Kanye then gets specific about his plans. “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel….To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”
What do you think of the DONDA design company? Will anything truly great ever come out of it?
Photo credit: C.Smith/ WENN.com