As the new Monopoly token hits shelves for rabid consumer consumption, Hasbro takes a strong stand against widespread pet discrimination.
Cat owners — otherwise known as “cat people” — have long demanded equal treatment in the U.S. For too long, cat people cry out, this country unjustly favored dogs and fans of dogs, so-called “dog people.”
Now, with the new cat token, Hasbro signals to cat people everywhere that Monopoly stands united in the fight to help this historic grassroots movement.
Monopoly makers announced their intent to advocate for better treatment of cat people over the summer and capitalized on the popularity of social media networks with calculated Monopoly Twitter updates and Facebook updates.
In a brazen campaign, Monopoly social media even called out the brutal conflict between cat people and dog people with certain tweets and posts tagged with #TeamCat vs. #TeamDog – a clear signal of the intense division that exists between these two domestic pet owners.
To further elevate the status of cat people in the U.S., Monopoly even partnered with renowned animal equality organization Animal Planet to promote the wildly popular Internet Cat Video Festival. Monopoly will award the winner of the festival with one-of-a-kind cat token trophy (seen below).
Not all Monopoly fans appreciate the bold new direction of the classic game. The decision by Monopoly to remove the much-respected iron token, a favorite among traditionalists, and the worn out, laceless shoe token was met with significant outrage.
Fan Kristan Walden called the cat “cheap and ridiculous,” while Barbara Lisicki expressed absolute disbelief as she mourned the loss of the eliminated game tokens. “I can’t believe the iron is gone,” wrote Lisicki to Monopoly via Facebook. “The only tokens I would ever play with are the shoe and the iron.”
One stark dissenter, Rachelle Tolbert, dissented from the otherwise hostile group, but stopped short of fully supporting cat people.
“Will it be possible to just buy the cat token separately? I love the token but I’m not keen on buying a whole new game just to get one.” (The standard version of Monopoly currently retails for about $18 in the U.S.)
Monopoly and cat people advocates argue that such criticisms over the new cat token are misguided given Monopoly’s democratic token voting. Fans of the game maintained the right to vote on both the new token introduced and the two tokens that would be removed.
However, some Monopoly gamers are skeptical and have requested “Save Your Token” voting transparency.
A poll in February 2013 conducted from the U.K. sampled over 2,000 people, who overwhelmingly said they were unhappy with the Monopoly new token. A resounding 47 percent said they believed Monopoly was wrong to replace the game pieces.
As for the popularity of the cat token? It came in second-to-last place, with 10 percent of voters agreeing the cat token was the right choice.
Photos courtesy of Monopoly via Twitter.
About the author
Kat Robinson is a regular contributor for SheKnows and loves to connect women to all the latest news. She currently lives in Scottsdale, Arizona and is a 2010 Jack Kent Cooke Scholar. Follow her on Twitter @katrobinson1